The Mongol Rally, a 12000-mile journey through 24 countries traversing mountain ranges, deserts and potential war zones, in aid of charity, takes place every summer. It is both a challenge and an adventure, two of the things we love the most at SHC.
Our Part 1 blog looked at ways to avoid blowing your website budget from the supplier engagement perspective. Here we move on to address ways to avoid the same problem but from the internal perspective – i.e. issues incurred from within the organisation.
I have been selling through channels for a good couple of decades now, from £ million B2B IT deals to SME, Call Centers and retail. What has never changed is the struggle companies have getting sales people in the channel/ dealers (especially in larger ones) to actually sell products that their target markets are not obviously begging for!
A team of marketing experts focused on B2B and Consumer (B2B2C) markets. We build customer partnerships that challenge and enhance the effectiveness of marketing output, based on our experience of what works and what does not.
If you are a freelance consultant with strengths in marketing or sales strategy, business proposition development, marketing communication or channel marketing programme delivery please get in touch, we would love to talk to you!