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INSIGHT

  • Teach me something
  • Sharon Hedges14 / November / 2018
  • Fact 1 – Up to 80% of customer decision-making is completed before the formal sales cycle starts

    Fact 2 - A lot of company communication is pretty forgettable or obviously self-serving

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  • Slow down to speed up
  • Mike Lovell10 / October / 2018
  • We all have our work cut out when it comes to growing a business – there are numerous challenges including a few in marketing – here are some you might recognise:

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  • Patience Pays
  • Sharon Hedges15 / January / 2018
  • I recently travelled through Uganda with my fabulous friend Amanda Weller and The Gorilla Safari Company.  We covered much of the south west of the country – from Entebbe to Lake Mburo, down to the gorillas in th

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  • SHC supports Wendy the Wagon on her journey to Mongolia
  • Sharon Hedges27 / September / 2017
  • The Mongol Rally, a 12000-mile journey through 24 countries traversing mountain ranges, deserts and potential war zones, in aid of charity, takes place every summer. It is both a challenge and an adventure, two of the things we love the most at SHC.  

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  • Loyalty – so much more than just rewards
  • Helen Wilkinson12 / September / 2016
  • Brands are challenged with driving up their ‘share of wallet’ and increasing market share.  Marketers are continually faced with finding new ways to help meet these business goals.

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  • (DON’T) Blow your web budget Part 2
  • Sharon Hedges6 / June / 2016
  • Our Part 1 blog looked at ways to avoid blowing your website budget from the supplier engagement perspective. Here we move on to address ways to avoid the same problem but from the internal perspective – i.e. issues incurred from within the organisation.

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ABOUT US

A team of marketing experts focused on B2B and Consumer (B2B2C) markets. We build customer partnerships that challenge and enhance the effectiveness of marketing output, based on our experience of what works and what does not.

JOIN THE TEAM

If you are a freelance consultant with strengths in marketing or sales strategy, business proposition development, marketing communication or channel marketing programme delivery please get in touch, we would love to talk to you!